Hi, I'm Henrik

I work as a engineer at Lyftio.com where I focus on UI/UX. I do photography as a hobby where I tend to update my instagram more often than this Astro.js application hosted on Vercel and Contentful as CMS.

Stuff I've done

Lyftio.com

apr 2025 → Present

Founder & Front-End Product Developer

Built and launched a SaaS experimentation platform with a strong focus on usability, performance, and AI-powered conversion optimization.

  • Designed and developed modern, responsive user interfaces using SolidJS, Astro, and CSS.
  • Built reusable UI components and scalable front-end architecture
  • Built and maintained a scalable UI library in Figma, including reusable components, design tokens, and consistent interaction patterns
  • Translated UX concepts into high-performing production-ready interfaces
  • Developed features for A/B testing, experiment management, and results visualization
  • Focused on performance, fast load times, and intuitive user flows
  • Worked closely with CRO methodologies to ensure designs drive measurable impact

Symplify.com

sep 2021 → apr 2025

Front-End Developer

Built and maintained a SaaS communication platform

  • Developed a new UI built in react.
  • Maintained UI library in Figma
  • Worked in close cooperation with marketing and delivered high scale conference displays all around the world.

Upsales.com

jan 2018 → sep 2021

UX & UI designer

Built and maintained a CRM & marketing platform

  • Worked in the design team building UI libraries and assets for tech teams
  • Conducted extensive UX research using both quantitive and qualitative research methods

Knife&Fork.se

jan 2017 → jan 2018

Founder, UX & Front-End Developer

Built a tool for recruiting staff within the service industry

  • Built and maintained a web app using React

Ellmount Interactive

2010 → 2016

Graphic Designer

Designed and maintained several e-gaming platforms

  • Front-end work including PHP, JavaScript and CSS. Lots of focus on payment solutions.
  • Later switched for more operational role as CPO.

Bwin Games AB

2008 → 2010

Graphic Designer

Worked in Creatives. Delivering production ready solutions for dev teams

Nilson Group AB

2007 → 2008

Graphic Designer

Worked in the marketing department building and maintaining Nilson Groups different e-com sites.

HB Deck13

2003 → 2006

Founder & Graphic Designer

Helped local businesses with their digital presence

Halogen Sverige AB

2003 → 2004

Interface Developer

Teledrom AB

2000 → 2003

Web Designer